Toomore is a 100 % moroccan shop that sells everything that has to do with premium dates. The founders pride themselves for the exquisite fusion between the bio dates hand-picked their own palm field in southern Morocco Tafilalet, and premium fillings chosen from around the world.

Oliveri is the first ice cream shop in Morocco. It opened in the 1950’s and was the icon of family gatherings in Casablanca. In 2018 we were asked to recreate its brand identity keeping tradition in its visual graphics. The brandbook created goes from logo, to posters, website, packaging and internal branding.
Check out the website we’ve created as well.
www.oliveri.ma

Bistro Vert is a healthy cantine,
where you can eat and drink healthy.

The idea behind the logo is sometimes
you see the fork and sometimes you see the bottle.

Our beloved healthy restaurant with fresh ingredients and home made meals had also commissioned us to create their website. 

PHOTOGRAPHY - DESIGN
SIRINE SABBAH.

Mercedes Benz Leasing campaign

Art direction : Sirine Sabbah
Copywriter : Georges Yammine
Photography : Tejal and Daryl Patni.
Work done for JWT dubai.

Punch is a salad bar and a juice bar.

The challenge in this project was to create two logos of the same family, with signs displayed in the same place, yet that look as a family.
The menus were designed using origami solution to  open and close.

we created the corporate identity for this beach
resort near Casablanca Morocco.
The idea was to convey a relaxing
mood of a place where nature
and leisure  marry well.
We also created their corporate brochure.

Two Meftah brothers whose passion
for arts and traditional crafts lead them
to create artistic lighting artefacts.
The brief was to create a visual identity
that conveys this dichotomy of traditional
yet modern, to create a luxury brand.

This project entailed mainly a visual
identity, and the creation of 4 Meftah
booklets : Incandescence, Manifesto,
Concept & Maison.

I was happily commissioned to design the website portfolio of the Maison Meftah artefacts and pieces.
This is an extract of one of the pages.
www.maisonmeftah.com

Serbouti 

Houda Serbouti is a  a talented fashion designer in Casablanca. She creates  high end caftans and elegant dresses lavish in style. 
The logo is her initials.

Japanese restaurant in Casablanca.
Tof menu and coasters he menus
were inspired from Japanese
kimonos.

Creation, naming and the full brand concept of “Mytag”, Label solutions for kids.

Sunsilk Posters for hair straightening shampoos.

The concept is derived directly
from moroccan insights.
This work was also published in
Luerzers Archive 2009.
Work done for JWT Dubai

Some insta special moments from around the world.

PHOTOGRAPHY:
SIRINE SABBAH

This was part of a big digital and offline campaign, with a teaser revealer to introduce Trident splash special hidden flavours inside.

We communicated "Que se cache sous votre air sérieux.com" online and offline inviting people to tell us about what hides beneath their serious faces.

The online teaser was a fun questionnaire that gathers info about the user.
the revealer 10 days later was fun videos desribing the users hidden personality.

The results were amazing, we had 40 000 hits in one week in 2009 In Morocco, it was a record for its time and place as people where not that connected at the time and certainly not for advertising.

JWT needed to find a copywriter at a time where in Morocco there were no interesting advertising books appealing to those creatives. There was no Fnac nor Virgin nor any international library.
We created a book that would appeal to copywriters and we advertised it. The result was not just successful campaign to recruit a talented copywriter, it also made other great creatives from other agencies interested in the agency.

Visual identity of Kabuki,  a fast food restaurant in a Food court, in Morocco Mall Casablanca.

Heineken needed to introduce its new heineken bottle long neck design trough an event.
The budget was very limited , it was the brink of 2008 world economic crisis. There were rumors that some multinationals were gonna shut down in Morocco, including Heineken.

We took that very insight and played on it. We created a limited edition Heineken coaster that was entitled "Pot de départ" or Farewell party, and used it as an invitation to some journalists without more details.

As a result, on the day of the event, uninvited journalists where queuing to go in, everyone wanted the scoop live. In the event we revealed that it was a fair well party to the old bottle and a big welcome to the new one.

This print ad was selected and  published in Luerzers Archive 2009.
Work done for JWT Casablanca

This was an awareness campaign back in 2004, targeting all drinkers and based on lebanese heavy drinkers insights.
This campaign was never published.

Visual identity for a mini coffee shop in a concept store in Casablanca.

Agency : JWT Dubai
Client: Nejmeh Auto
Art Director and set designer: Sirine Sabbah
Copywriter : Georges Yammine

Maver is a construction company based in Morocco.
We were assigned to create and design their responsive website and manage the content.
www.maver.ma

"Earth is silent and dark”

The Earth space was a tiny tunnel, in which you can only hear yourself moving and fidgeting around. You hear the friction of your own flesh against anything else.

In order to reveal the correspond- ences of that element, I took the human flesh as a subject matter. I dismembered it and framed it, stripping it from its function and rendering it passive, reducing its material aspect.

The mixed media pieces of flesh reveal the tactile sense of Earth.

Bottom right: Framed mixed media artwork on the walls of the Earth tunnel. 

VEET INSTORE LEGS - CREATIVE MEDIA

The insight: Girls think of their legs and how smooth they want them to be when they are shopping for short dresses.
The idea was to simulate beautiful flawless legs in dresses, because with Veet all the girls can have flawless smooth legs to go with the dress they pick. 

Visual identity for “La chouette School “nursery in Casablanca.
We’ve also created online formulas to help parents understand how this school works with children, from a child’s point of view.
“Les Formules chouettes pour Enfant”

Création de l’dentité visuelle de là crèche la “chouette school”, et lancement de sa campagne “les formules chouettes” en capsules animées sur Facebook.

www.lachouetteschool.com
www.facebook.com/lachouetteschoolcreche/